Why We Built This
After managing incidents globally for years—from natural disasters to security threats to medical emergencies and increasingly, cyber attacks—we discovered that effective crisis communication comes down to four things:
Warn. Inform. Connect. Locate.
Warn people of immediate threats before they take harmful action
Inform people what to do to stay safe or prevent further damage
Connect with people to get their response and account for everyone
Locate people so you know where to send help when they need it
Sounds simple, right?
But in every incident we managed, we struggled with all four:
We couldn't warn people fast enough before they clicked malicious emails.
We couldn't inform everyone simultaneously when evacuation was needed.
We couldn't connect with people to confirm they'd received critical instructions.
We couldn't locate lone workers who'd stopped responding.
Traditional communication tools—email, WhatsApp, Slack, social media—simply weren't designed for crisis moments when every second counts and you need absolute certainty about who's been reached.
That communication gap? It's what turns manageable incidents into disasters.
So we built what should have existed all along.
— Robbie MacIntosh & Clive White
Co-Founders, Is Everyone Safe
Our Mission
In a more uncertain world, with climate threat a reality, geo-political challenges abound, and social unrest in front of us, we're embarking on a journey to make a difference for every citizen on the planet.
Starting in the UK, we believe better informed people make better decisions about life. We intend to provide trusted, real-time information to every citizen about conditions, events and situations that might impact our ability to go about our lives easily and safely.
Our Values
Trust
We provide verified, accurate information from trusted sources including emergency services, government agencies, and authorised organisations.
Speed
In a crisis, every second counts. Our platform delivers real-time alerts instantly to keep people informed and safe.
Accessibility
Everyone deserves access to critical information. Our platform works across all devices and is designed for universal accessibility.
Resilience
We're building infrastructure that works when it matters most, even during major incidents when other systems may fail.
Who We Serve
Workplace
Protect your workforce with instant emergency alerts and workplace safety communications.
Education
Keep students, staff, and parents informed during campus emergencies and critical situations.
Events
Manage crowd safety and communicate with attendees during events and emergencies.
Public Services
Government agencies, emergency responders, and healthcare providers keeping citizens safe.
Service Providers
Utilities, airlines, and service companies communicating effectively with customers.
Join Our Early Adopter Programme
Be part of building better crisis communication. Get 20% off for life as a founding customer.